CHRISTOPHER REYES
VISUAL TRIPLE THREAT...
FEATURES & RECOGNITON
CHRISTOPHER REYES
VISUAL + ART + DESIGN + COMMERCE + CREATIVE
Multidisciplinary Visual Artist | MERCHANDISER Designer | Creative Director
Christopher Reyes is a visual communications and merchandising specialist with 10+ years of experience designing award-winning retail, interior, and event spaces. From INTERNATIONAL flagship store launches to curated brand activations, his work blends storytelling with strategy—featured by CBC, Toronto Life, and Martha Stewart Living.
Bold vision. Strategic design. Visual impact.
03.
ART
Original Works | Mixed Media | Visual Installations | Curated Objects
Art has always been the undercurrent of everything I do. Whether it’s a hand-painted canvas, a sculptural installation, or a curated vignette for a retail display, I believe in the power of visual storytelling to ground a space and provoke emotion.
My work blends abstraction, texture, and form — exploring themes of memory, duality, and belonging. Often layered with materiality and subtle narrative cues, each piece is designed not just to decorate, but to disrupt softly — to draw people in, get them to pause, and feel something. I’ve placed original works in boutique retailers, private collections, and editorial spreads, always pushing to create pieces that live beyond trend and speak to the heart of a space.
02.
STYLE & PRODUCTION
Events | Activations | Campaigns | Brand Moments
I thrive at the intersection of concept and execution — where big ideas meet real-world environments. Whether it's styling a luxury event, building out a visual concept for a retail activation, or art directing a still-life shoot, I create brand experiences that feel curated, contemporary, and culturally relevant.
From ideation to production, I handle the full creative arc: developing mood boards, sourcing props, coordinating vendors, directing crews, and executing environments that not only photograph beautifully but leave lasting impressions in real life. I’m known for designing “moments” — intentional pockets of space or story that spark emotion, invite interaction, and translate seamlessly across in-person, digital, and social platforms.
01.
VISUAL DESIGN & GUIDANCE LEADERSHIP
Retail Environments | Residential Styling | Signage & Spatial Strategy
I specialize in shaping environments that are as strategic as they are beautiful — from multi-location retail transformations to personal residential spaces that reflect individual narratives. My approach combines spatial intelligence, brand alignment, and aesthetic clarity, allowing each project to feel elevated, intentional, and emotionally resonant.
In retail, I translate business goals into visually compelling, conversion-driven floor plans, window displays, and signage systems — creating immersive journeys that guide and inspire. On the residential side, I apply the same visual discipline to craft layered, livable interiors that balance function, story, and soul. Every visual decision — from the curve of a display riser to the palette of a living room — is part of a bigger picture: one rooted in connection, refinement, and experience.
SELECTED WORKS...
"Twelve hour days with little to no sleep, day after day but it was
the most reWARDING FEELING" -christopher
01.PROJECT SPOTLIGHT.
NAME: HUDSONS BAY EUROPE
LOCATION: AMSTERDAM, NL
MM.YY: 09.17
ROLE: GLOBAL SENIOR CREATIVE & VISUAL MANAGER
DESCRIPTION: Follow along as I take you through the final looks of Hudson’s Bay’s premier international location. Feeling incredibly grateful to be part of the small Canadian team entrusted with the opportunity to contribute to a project of global scale — a proud moment for a company so deeply woven into the fabric of our nation.
AMSTERDAM STORE
INTERIOR
COLLECTIONS
RETAIL
PORTFOLIO
X.X.V
TORONTO SOFT LOFT
AMSTERDAM RETAIL
FORM & SKULPTURA
COLLECTION
SOCIALS
STAY UP TO DATE, FOLLOW US
SERVICES
CREATIVE DESIGN AND STYLE DIRECTION FOR YOUR PERSONAL OR PROFESSIONAL SPACES AND EVENTS.
take advantage of the visual and design expertise that christopher brings to the table. we aim to keep things as simple as possible BY BREAKING OUR SERVICES, INTO
3 DIFFERENT OFFERINGS.
service offer .01 DESIGN BY THE HOUR .
service offer .02 EVENT STYLE & DESIGN, or service
service offer .03 ART COMMISsIONS.
READ FURTHER FOR DETAILS.
ATELIER
LOS REYES
