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PHOTOGRAPHY BY: BARB SIMKOVA / EVENT FEATURE FROM TORONTO LIFE
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PORTFOLIO
X.X.V
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are
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Discover his portfolio XXV. a curated collection of over 100 pages featuring both professional endeavoUrs and personal passion projects. This digital coffee table book offers a glimpse into my visual journey from the last decade. from a toronto evergreen birck works historical site public bathroom re design proposal to award winning flagship home department creative direction & redesign that found its concepts also applied to international locations, Also included are package design, event styling and digital graphic creative direction projects. Immerse yourself in my work and explore each vignette to experience the fusion of inspiration, craftsmanship, commerce, branding, and the power of storytelling.
PORTFOLIO.XXV
The Artform of Visual Storytelling:
Product, Space, and the Five Senses
A Curated Showcase of PROJECTS Commerce, Display, Visual Presentation, and Design"
THE WORK
EXPERIENCE AT A GLANCE...
EXPERIENCE WITHIN EACH MARKET SEGMENT
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Commercial: 36.4% (IKEA, Urban Barn, Loblaws/PC Home)
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Premium: 27.3% (Hudson's Bay partially, Design Within Reach)
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Luxury: 36.4% (Restoration Hardware, Hudson's Bay partially)
EXPERIENCE BREAKDOWN BY PRODUCT CATEGORY
Furniture: Beds, sofas, tables, Housewares: Cookware, kitchen tools, Décor: Wall art, candles, mirrors, Soft Goods: Bedding, rugs, cushions., Organization: Storage bins, closet systems
Personal: Jewelry, watches., Seasonal: Holiday-themed gifts. Specialty: Wedding, baby gifts., Stationery: Cards, journals., Bundles: Spa kits, gourmet sets.
Beauty: Skincare, cosmetics, Accessories: Bags, hats, scarves, Outdoor: Patio furniture, gardening., Travel: Luggage, organizers., Leisure: Books, crafts, games.
SOCIALS
STAY UP TO DATE, FOLLOW US
SERVICES
CREATIVE DESIGN AND STYLE DIRECTION FOR YOUR PERSONAL OR PROFESSIONAL SPACES AND EVENTS.
...With a deep understanding of market dynamics, consumer behavior, and VISUAL MARKETING design, I skillfully integrate aesthetics with functionality to craft DIGITAL AND PHYSICAL spaces that not only attract attention but also drive interaction and buying decisions.
take advantage of the visual and design expertise that christopher brings to the table. we aim to keep things as simple as possible BY BREAKING OUR SERVICES, INTO
3 DIFFERENT OFFERINGS.
service offer .01 DESIGN BY THE HOUR .
service offer .02 EVENT STYLE & DESIGN, or service
service offer .03 ART COMMISsIONS.
READ FURTHER FOR DETAILS.
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hello.
BONJOUR!
I’M CHRISTOPHER REYES, A TORONTO-BASED (BUT INTERNATIONALLY BOOKABLE) ARTIST, DESIGNER, AND CREATIVE DIRECTOR OBSESSED WITH VISUAL STORYTELLING, PRODUCT presentation, MERCHANDISING, AND SPATIAL DESIGN THAT HITS DIFFERENT.
I CRAFT VISUAL EXPERIENCES AND STRATEGIES—PRIMARILY IN BRAND MARKETING AND RETAIL SPACES—THAT CONNECT WITH AUDIENCES THROUGH THE POWER OF VISUALS, BOTH I.R.L. AND DIGITAL.
EVERYTHING WE CREATE IS ROOTED IN AUTHENTICITY, LOOKS SICKENING, DELIVERS REFINED FEELS, AND approached meticulously TO ENSURE an elevated editorial pov.
EVERY PROJECT IS BUILT WITH INTENTION AND EVERY DESIGN DECISION INFORMED FROM CORE CONCEPT—STRATEGY THAT’S DEEPLY TIED TO YOUR BRAND DNA, EXECUTED WITH A SHARP EYE FOR STYLE, AND FROM ITS CONCEPTION, ALL CHANNELS DESIGNED TO BLEND HARMONIOUSLY TO THE TUNE OF YOUR BRANDS SYMPHONY CREATING IMMERSIVE MOMENTS THAT CUT THROUGH THE NOISE AND BUILD die hARD BRAND GROUPIES..AKA BRAND FANS...AKA BRAND LOYALTY
THANKS FOR MAKING IT THIS FAR. TAKE A LOOK AROUND — AND GET TO KNOW A LITTLE MORE ABOUT ME AND MY CREATIVE JOURNEY SO FAR..
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SELECT
PROJECTS
FIXTURE & GRAPHIC DESIGN : LIMITED LOCAL ARTISTS
PROJECT BIG LIFE, SMALL SPACE SHOP
PROJECT OMNICHANNEL CAMPAGN SCOOP UP SUMMER"
PROJECT ECO BEDDING SHOP
CREATIVE DIRECTION : FALL'S NEW MOOD INDIGO
SPATIAL DESIGN : BRICKWORKS GOES BARRIER FREE
PACKAGING DESIGN & BRANDING : THE BAY CAFE
GRAPHIC DESIGN & BRANDING JOE BEEF NEW PRODUCT LAUNCH
HBC QUEBEC : CREATIVE & VISUAL MERCH DIRECTION
POS/PDQ & SIGNAGE DEVELOPEMENT : CAST IRION
DIGITAL E COMMERCE DESIGN : ART LAUNCH
OMNICHANNEL DIGITAL DESIGN : SUMMER CAMPAGN
CREATIVE STRATEGY, DESIGN, PRODUCTION SMALL SPACE
HBC INTERNATIONAL : CREATIVE & VISUAL DIRECTION
PRINT DESIGN MOCK THE BAY SUMMER HOME BOOK 2018
HIS ROLE AS GLOBAL SENIOR CREATIVE & VISUAL MANAGER AT HUDSON’S BAY, CHRISTOPHER LED THE OPENING OF OVER A DOZEN EUROPEAN STORES DURING THE COMPANY’S INTERNATIONAL EXPANSION IN 2017. BUT ONE OF HIS MOST ICONIC PROJECTS HAPPENED CLOSER TO HOME: “HOME ON 7TH”—A FULL REIMAGINING, AND PART OF A BIGGER REBRANDING OF THE COMPANY'S FLAGSHIP HOME DEPARTMENT IN TORONTO’S SIMPSON TOWER. the project earned a design award from the international housewares association, (link to article below.
HOME ON 7
THE RENAISSANCE
AS HUDSON’S BAY LOOKED TO SWITCH GEARS AND ATTRACT A NEW GENERATION OF YOUNG ADULTS UNDER BONNIE BROOKS’ LEADERSHIP—AND STRIVE TO BE "CANADA’S NEW DESTINATION FOR HOME INSPIRATION"—CHRISTOPHER WAS BROUGHT ON TO CHANGE THE VISUAL STORYTELLING TRAJECTORY.
inspired by international city markets, The result was nothing short of transformative: a highly editorial, trend-driven, and deeply modern “market” style floorplan that combined curated inspiration zones with dynamic product vignettes. From seasonal color stories to shoppable lifestyle setups, every inch of the 7th floor was reimagined to feel like a living, breathing design magazine brought to life. The environment shifted Hudson’s Bay into a new visual era—elevating the retail experience and drawing in a younger, more design-conscious customer base who were seeing the brand in a whole new light. SCROLL PAST IHA QUOTE FOR HOME ON SEVEN SLIDESHOW.
the jury found Home on Seven to stand out from the national winners not only due to its...
exceptional use of attention-grabbing graphics and signage, but also for its inspiring visual merchandising,
which has become synonymous with the company’s overall brand.
-I.H.A
TORONTO SOFT LOFT
AMSTERDAM RETAIL
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