FORM
Intentional design, architectural clarity.
Every line, proportion, and texture is chosen with restraint and purpose. Form is where craft meets consciousness — design solutions and experiences that feels as good as it looks.
Keywords: structural, timeless, balanced, enduring.
STORY
Narrative through material and emotion.
Each element carries its own quiet story — of process, artistry, and place. I believe beauty is richer when it connects to human experience.
Keywords: provenance, authenticity, culture, expression.
FUTURE
Design & Source with responsibility.
I am committed to creating in ways that honor people and planet — using mindful production, ethical partnerships, and long-life materials that respect both craft and community.
Keywords: sustainability, circularity, ethics, impact.
I'M CH
RIS
Creative Director and experiential brand storyteller with 13+ years leading immersive retail environments, national visual campaigns, and spatial brand experiences for globally recognized retailers and lifestyle brands.
Known for translating cultural insight into emotionally resonant environments across retail, experiential, and visual communication platforms. Experienced leading large-scale creative initiatives from concept development through production, installation, and rollout across multi-location environments in North America and Europe.
01.
art direction & visual storytelling
Campaign concepts,
photoshoot direction,
product styling,
prop styling,
seasonal storytelling,
visual direction ,
Merchandising Guidelines & Standards
and brand mood.& Syle Guides
02.
SPATIAL DESIGN &
BRAND ENVIRONMENT
Interior styling,
POP or POS Design
retail merchandising,
visual merchandising,
set design,
Pop up Shop Design & Production
and experiential activations.
From bridal showers to bar mitzvahs, we've got your back! Whether you're an individual looking to design and coordinate an upcoming event or a corporate brand needing extra hands for an internal or external event, social media, community, or PR activation, we can jump in as much or as little as you need. We’re here to lead the event design process or collaborate with your team on everything from venue scouting to environmental design, lighting, layout, styling, and décor.
03.
EVENTS, ART CURATION & RENTALS
Event design,
tablescapes,
custom commissions,
art curation & Rentals,
temporary installations,
prop sourcing,
rental styling.
Property Staging
01. .GOING INTERNATIONAL .
NAME: HUDSONS BAY EUROPE
LOCATION: AMSTERDAM, NL
MM.YY: 09.17
ROLE: GLOBAL SENIOR CREATIVE & VISUAL MANAGER
DESCRIPTION: Follow along as I take you through the final looks of Hudson’s Bay’s premier international location. Feeling incredibly grateful to be part of the small Canadian team entrusted with the opportunity to contribute to a project of global scale — a proud moment for a company so deeply woven into the fabric of our nation.
02. .SETTING THE STAGE .
NAME: GLUCKSTEIN HOME SMALL SPACE
LOCATION: TORONTO
MM.YY: 09.20
ROLE: CREATIVE DIRECTION & EXECUTION
SHOP & SIGNAGE DESIGN, PRODUCTION & ROLLOUT
DESCRIPTION:
BACK TO DORM - HUDSONS BAY HOME
Partnering with Canada’s favourite designer, Brian Gluckstein, I designed a full 800 sq. ft. city condo as his on-camera backdrop for the Back to Dorm campaign.
THE CONCEPT: proving that living small doesn’t mean compromising on style. Every square foot was curated to reflect Brian’s timeless aesthetic — functional, elevated, and completely aspirational. The space served as the promo set for the campaign’s upcoming activation.
THE FORM SKULPTURA
collection
These works are designed to shape how space is felt.
Within the home, each form functions as a sculptural wall element—introducing warmth, texture, and a sense of enclosure that anchors interiors emotionally and visually. Individually, they create quiet moments of presence. Combined, they establish rhythm and depth, softening surfaces and giving rooms a grounded, architectural calm.
Outside, the same forms function as exterior architectural sculpture, carrying that interior language of warmth and containment beyond the walls. Experienced alone or in sequence, they engage facades, thresholds, and planes—softening the emotional scale of outdoor space and shifting environments from distant and imposing to familiar and felt.
Interior warmth, extended beyond the walls.
INTERIOR
COLLECTIONS
RETAIL
PORTFOLIO
X.X.V
TORONTO SOFT LOFT
AMSTERDAM RETAIL
FORM & SKULPTURA
COLLECTION
SOCIALS
STAY UP TO DATE, FOLLOW US
SERVICES
CREATIVE DESIGN AND STYLE DIRECTION FOR YOUR PERSONAL OR PROFESSIONAL SPACES AND EVENTS.
take advantage of the visual and design expertise that christopher brings to the table. we aim to keep things as simple as possible BY BREAKING OUR SERVICES, INTO
3 DIFFERENT OFFERINGS.
service offer .01 DESIGN BY THE HOUR .
service offer .02 EVENT STYLE & DESIGN, or service
service offer .03 ART COMMISsIONS.
READ FURTHER FOR DETAILS.
ATELIER
LOS REYES
