During the COVID-19 pandemic, he expanded his creative portfolio by developing an art collection, with his piece "Quotation" catching the eye of Montana Labelle, Toronto’s “it girl” in interior design. She featured "Quotation" in her exclusive holiday collection, which was sold online, in-store, and photographed for her holiday campaign.
Following this, his artwork was picked up by The Bettencourt Manor in Toronto and a boutique in Muskoka, where it continues to resonate with high-end home decor enthusiasts.
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CHRISTOPHER REYES
Christopher Reyes is a Toronto-based creative visionary and a modern-day multi-hyphenate. Educated at the renowned Ryerson School of Interior Design and a certification in Visual Communications and Graphic Design from OCAD University, Christopher is a leader in forecasting key cultural and aestheitc trends, colors, textures, and products he takes from his arsenault and uses in the work he produces in such clever, unique, and strategic ways.
With over a decade of senior leadership at Hudson's Bay, including its European expansion and Home Outfitters, he redefined the retailer's image as a trend-forward destination for home decor, kitchenware, outdoor living, and bridal registries. His expertise also earned him a role on Hudson’s Bay's international team, helping launch stores in Europe.
Christopher has been featured on CBC’s Steven and Chris show, where he was later brought on as part of the set decoration team.
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With over 10,000 followers on Instagram (@ChristopherReyesDesign), Christopher continues to inspire through his polished aesthetic. His work has also been featured in Style at Home and Retail Design Blog, and he received a design excellence award from the International Housewares Association for his transformation of Hudson’s Bay’s home department.
Today, as Creative Director and Founder of Christopher Reyes Design, he collaborates with national retailers and boutique brands like Timex, Gluckstein Home, and Ruggable, creating visually striking, trend-setting designs that make him one of the most sought-after creatives in the industry.
DESIGN APPROACH
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My approach to design and visual strategy is a seamless fusion of creativity, innovation, and strategic thinking. I don’t just follow trends—I anticipate and influence them, transforming spaces into captivating narratives that inspire interaction and engagement. With over 15 years of experience, MY PROFESSIONAL WORK SPANS BOTH ENVIRONMENTAL/INTERIOR AND GRAPHIC DESIGN, EXTENDING INTO CREATING IMMERSIVE, ALMOST EXPERIENTIAL RETAIL SHOPPING ENVIRONMENTS, OFF-FIGURE STYLING, IN-STORE AND SET VISUAL STYLING. I’VE ALSO MANAGED AND TRAINED TEAMS ON MULTI-LOCATION, MULTI-DEPARTMENT VISUAL PRESENTATION STRATEGIES. IN ADDITION, I’VE BEEN DEEPLY INVOLVED IN NATIONAL AND PRIVATE BRAND PRODUCT DESIGN, DEVELOPMENT, PACKAGING, MARKETING, MERCHANDISING, AND SIGNAGE.
Driven by a deep curiosity for evolving techniques and the stories behind artistic methodologies, I’m passionate about creating exceptional environments that evoke emotion and elevate brand experiences. Whether designing immersive retail spaces, leading visual presentation strategies, or integrating multi-channel approaches in an increasingly digital world, I strive to redefine how people experience and interact with products and environments.
-Christopher
